• 40 Bleecker is an upcoming luxury residential building in downtown New York City.
  • The 12-floor residence will include 61 condos, a 58-foot swimming pool, a sculpture garden, private underground parking, and lighting designed to be “selfie-friendly.”
  • Prices start at $1.9 million for a one-bedroom and go up to more than $10 million for a four-bedroom penthouse.
  • I toured the construction site and a model unit at the sales gallery, and it was clear the much-anticipated building will be a hotspot for celebrity buyers.

On a recent February afternoon, I headed to New York City’s NoHo neighborhood for a behind-the-scenes look at a luxury residential building set to open this fall.

The 12-floor residence at 40 Bleecker St. will include 61 condos that start at $1.9 million and go up to more than $10 million for a four-bedroom penthouse.

Read more: I toured the first residential building to open in Hudson Yards, NYC’s new $25 billion neighborhood – and it was clear it’s selling much more than just real estate

The condos were designed with “selfie-friendly” lighting, while the building’s amenities include a 58-swimming foot pool, a 5,600-square-foot sculpture garden, and private underground parking.

I got a tour of the under-construction building and a model unit in the nearby sales gallery. Sales are being handled by the "Million Dollar Listing" star Fredrik Eklund and his partner, John Gomes, both of Douglas Elliman.

Here's what it looks like now.


40 Bleecker is a highly anticipated luxury building under construction in downtown New York City. The 12-story residence is expected to be finished this fall, though several condos have already been sold.

Foto: sourceWilliams New York

It's in a neighborhood called NoHo, short for "North of Houston Street" — an area that, according to 40 Bleeker's press materials, channels "the prestige coursing down Park Avenue, the chic emanating from SoHo, the energy of nearby Washington Square, and the artistic history of the neighboring East Village."

Foto: A view of NoHo from the TK floor of 40 Bleecker.sourceKatie Warren/Business Insider

On a recent February afternoon, I went to get a sneak peek of 40 Bleecker. I took the train from my office in the Financial District to NoHo, getting off at the Bleecker Street station.

Foto: sourceKatie Warren/Business Insider

The building is still very much under construction.

Foto: sourceKatie Warren/Business Insider

I was given a hard hat to wear ...

Foto: sourceKatie Warren/Business Insider

... and our group of journalists, developers, real-estate brokers, and publicists squeezed into a construction elevator.

Foto: sourceKatie Warren/Business Insider

As we rode up to the 10th floor, I kept thinking this would not be a fun experience if I were afraid of heights.

Foto: sourceKatie Warren/Business Insider

We stepped out on the 10th floor of the 12-story building.

Foto: sourceKatie Warren/Business Insider

The floor will have three residences: Penthouse A, Penthouse B, and Penthouse C.

Foto: sourceKatie Warren/Business Insider

The only unit still available on the 10th floor is Penthouse C, listed for $10.1 million. Residents are expected to be able to move in sometime in the fall.

Source: 40 Bleecker


I walked around the perimeter to take in the views of the neighborhood.

Foto: sourceKatie Warren/Business Insider

NoHo is a pricey and coveted neighborhood, with a mixture of luxury buildings and side-street walk-ups.

Foto: sourceKatie Warren/Business Insider

Source: Compass


Construction workers didn't pay us any attention as they went about their jobs.

Foto: sourceKatie Warren/Business Insider

40 Bleecker was designed by Rawlings Architects. The firm's founder, Ed Rawlings, said the neighborhood was kept in mind when designing the building. "We were sensitive to the building stock around our building, the rhythm and depth, and shadows that play across building," he told City Realty.

Foto: sourceKatie Warren/Business Insider

Source: City Realty


Rawlings, right, posed for a photo with other members of the 40 Bleecker team, including the interior designer Ryan Korban.

Foto: From left: Anthony Leichter, Daniel Blanco, Korban, Raymond Chalmé, and Rawlings.sourceKatie Warren/Business Insider

We got back in the semi-open-air construction elevator to go up one more story.

Foto: sourceKatie Warren/Business Insider

It was clear that the views from the building's penthouses will be stunning. One World Trade Center downtown is in plain view.

Foto: sourceKatie Warren/Business Insider

The 11th floor will have Penthouse F and Penthouse E, which are already sold.

Foto: sourceKatie Warren/Business Insider

It was hard to visualize a completed luxury building as I stood in a dirty, partially finished construction site. But when it's finished, 40 Bleecker will have 61 residences, ranging from one-bedroom to five-bedroom units.

Foto: sourceMoso

Each of the six penthouses will have private outdoor space.

Foto: sourceMoso

Amenities include a private underground parking garage ...

Foto: sourceWilliams New York

... an exercise room and stretching studio ...

Foto: sourceWilliams New York

... a 58-foot swimming pool ...

Foto: sourceWilliams New York

... and a 5,600-square-foot sculpture garden with Zen waterfalls, reflecting pools, chevron-patterned pathways, and seating areas. The landscaping was designed by Edmund Hollander Landscape Design.

Foto: sourceWilliams New York

As 40 Bleecker is still under construction, the developers built a sales gallery for buyers to get a sense of what the condos will look and feel like.

Foto: sourceKatie Warren/Business Insider

We walked down the street, to 65 Bleecker St., to check out a model unit.


We stepped into the model of 40 Bleecker's lobby, featuring a black-marble fireplace with mirrors ...

Foto: sourceKatie Warren/Business Insider

... and custom marble couches.

Foto: sourceKatie Warren/Business Insider

40 Bleecker's interiors were designed by Korban, who is known for designing flagship luxury apparel stores including Balenciaga and Alexander Wang, as well as private homes for celebrity clients such as Kanye West and James Franco.

Foto: sourceKatie Warren/Business Insider

Source: Architectural Digest, Robb Report


The condos and the lobby were designed with "selfie-friendly lighting" because "it's very important that you look good at all times," Korban told me.

Foto: sourceKatie Warren/Business Insider

The lobby's coffee table is a slab of French limestone.

Foto: sourceKatie Warren/Business Insider

There's also a miniature model of 40 Bleecker in front of screens showing renderings and floor plans of various units. John Gomes of Douglas Elliman told me it's shown to prospective buyers who visit the sales atelier and used it to help gauge what a person is looking for.

Foto: sourceKatie Warren/Business Insider

From the lobby we stepped into the model unit, which had a spacious open kitchen and living area.

Foto: sourceKatie Warren/Business Insider

A sleek sofa sat in the corner where a faux window displayed the view from 40 Bleecker's condos. The floors are French white oak — sourced from recycled wine barrels — in a chevron pattern because it's elegant and "a little European," Korban said.

Foto: sourceKatie Warren/Business Insider

The "Million Dollar Listing" star Fredrik Eklund, left, is one of the Douglas Elliman team members handling sales at 40 Bleecker.

Foto: From left: Eklund, Chalmé, Blanco, Gomes, Sarah Burke, and Leichter.sourceKatie Warren/Business Insider

The kitchens of 40 Bleecker have a neutral color scheme with plenty of marble, from the counters to the hood over the stove.

Foto: sourceKatie Warren/Business Insider

Each kitchen comes with Miele appliances and Italian cerused oak cabinetry.

Foto: sourceKatie Warren/Business Insider

The refrigerator was stocked with all the essential beverages.

Foto: sourceKatie Warren/Business Insider

The next stop was the model bathrooms.

Foto: sourceKatie Warren/Business Insider

They were as luxurious as I'd expected.

Foto: sourceKatie Warren/Business Insider

The master bathrooms have deep soaking tubs ...

Foto: sourceKatie Warren/Business Insider

... and separate walk-in showers.

Foto: sourceKatie Warren/Business Insider

Lighting was clearly a priority in the bathrooms, with lights in nearly every possible niche.

Foto: sourceKatie Warren/Business Insider

I was told I had to take a selfie to test the lighting, so I snapped a good ol' bathroom selfie. I think the soft lighting did have a nice effect on my skin.

Foto: sourceKatie Warren/Business Insider

As I passed through the lobby on my way out, I felt sure that 40 Bleecker will be a magnet for celebrity buyers when it's finished, thanks to its trendy location, "selfie-friendly" lighting, lavish amenities, and modern yet elegant design. And, of course, the marble couches.

Foto: sourceKatie Warren/Business Insider